“Our website said the same thing as everyone else's. We wanted something with balls.”
Jakub Chodura, COO, Flatbee
Flatbee buys old apartment buildings and land, renovates them and turns the flats into homes and investments. They have almost CZK 1 billion in projects. But their old website looked outdated and untrustworthy. They wanted a brand and a website that aren't afraid to stand out.
“We wanted something kick-ass. Finally, we don't look like every other real estate agency.”
Before
AfterWhy: Flatbee works with investors as well as property owners who don't have the money to renovate. So the website keeps showing how it works and what's in it for both sides, making it clear the partnership makes sense for each of them.
Why: For a company managing assets worth almost CZK 1 billion, trust is what decides. That's why we show returns and active projects, the whole team with photos, reviews from real clients and project case studies.
Why: Real estate websites all look the same. Flatbee got big typography, bold colors, brutal orange buttons and plenty of animations and micro-interactions.
Each way of working together is laid out step by step, so investors and property owners know what, where and how.
At the end of the page, a big contact form. Anyone who reads this far knows why they should get in touch.
Flatbee brings old apartment buildings back to life, so the brand by designer Lucie Hájková comes straight from the construction site. Burgundy like fired brick, grey like raw concrete and brick orange like warning tape. Narrow bold headings have the punch of signs on scaffolding. The website takes this language and sets it in motion.
Lektorat Condensed for headings, Rethink Sans for body text. Narrow, bold and big.
Burgundy, brick orange and concrete grey. Apricot and vintage green as accents.
The year the oldest apartment building Flatbee is now bringing back to life was built. The brand has to suit buildings over 140 years old too.
Moodboard, concept, final brand and brand manual.
Website moodboard and a structure for 2 audiences: investors and property owners.
From wireframes to hi-fi design, including a design system. A call every week where we showed the next piece and fine-tuned changes.
We built the website in Framer ourselves, including all the animations and micro-interactions.
“We wanted a website that would be kick-ass, and we got even more. The brand, animations and micro-interactions all fit together. Investors and property owners see right away that we're different.”
